- updated Gillette Fusion Power MVP microsite copydeck to reflect shift in messaging
- created copydecks for rich and standard OLAs and updated Global Digital Toolkit
- updated OLA and microsite copydeck for Gillette Canada Digital Toolkit
Gillette Odor Shield
- created new copydecks for microsite update
- selected and adapted key terminology and concepts from print campaign for online while maintaining appropriate and accurate branding tone and language
- ensured all feedback and edits were integrated accurately while meeting aggressive timelines
