- created an intricately formatted copydeck according to client specifications
- condensed existing Manulife materials for each of the six sections of the hub
- created new copy for each of the six hubs with reference to intro video content
- generated engaging, customer-facing copy that maintained brand tone and satisfied specific language requirements of legal department
- completed the first draft of an 11 page, 3,500 word copydeck in less than four days
- completed subsequent revisions within exceedingly aggressive timelines
Manulife Financial Business Units
- also responsible for teasers and descriptions for the five corresponding business units at the bottom of hub
