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This article should provide the necessary closure for the whole sordid affair. (I've utilized a groundbreaking format that features the "evil" Ryan Bigge interviewing the "good" Ryan Bigge).
Good Ryan: You know, I got caught up in the by-lines and the mastheads and I forgot what the zine was all about -- the shareholders. Evil Ryan: Finally we're on the same page. First you need to launch a US version. Then create 127 Days to Live TV, a snappy website rich in shockwave animation, an audio cassette version of the zine, online radio programming . . . Good Ryan: I was kidding. Anyway, I lost track of myself and by extension, the zine, so I decided to give it to somebody else. It turned out to be the classic relationship manoeuvre -- I realized I loved her only after she was gone. With all that time to reflect and weep into my pillow, I started doing freelance work to fill the economic and emotional void. Evil Ryan: But we enjoyed that a lot, didn't we? Editing articles about Brendan Fraser and Limp Bizkit. Good Ryan: Well, I enjoyed the work I did, at least on some level, but I'd have been happier not doing it. And now that I've got my zine cash cow back, I hopefully won't have to sully myself much anymore. Evil Ryan: But think of what we could buy if only we did even more of what you call "selling-out." Cell phones, laptops, fancy clothing -- a wonderful world. Good Ryan: I'd rather sleep in more and buy less stuff. Evil Ryan: Well, yes, sloth is rather wonderful. Glad we share at least one seven deadly sin. I also think, despite your strident nature, that your anti-evil edge has been blunted somewhat. You haven't yet produced one of those shrill, left-leaning pull-quotes you seem so adept at engineering. Good Ryan: Well, I don't have much to say, because from my dealings, I've learned that evil can be rather banal. Which isn't much of a pull quote, but that doesn't make it any less profound. And perhaps that's far more counter-revolutionary than an obvious target of derision. Ontario's Harris government gives the left a focal point for their anger, and they fall for it, somehow believing that if everyone focused their rage on the same axis they'd be able to burn a hole through him, like a magnifying glass and an ant. Perhaps a truer evil is personified by the 905 man who mows his lawn every Sunday and invites his neighbours over for a B-B-Q at politely sporadic intervals yet puts an "X" on the ballot beside the Conservative candidate in his riding. The other thing I learned from briefly working for an advertiser driven, editorially corrupt youth magazine was that not all evil is created equal. While this company manages to create a slick looking, colourful and sharp publication, behind the scenes is an elephant and peanut show. Worst of all, the most obvious advantage of doing donkey work -- the money -- wasn't spectacular. And to top it all off, they failed to pay me what little they owed with any due haste. Still, turning down money from "The Man" is tough. Capitulation is a warm lake of caress, while taking a critical stance means fighting the rapids and discovering that you don't get to spawn when you get to your intended destination. Evil Ryan: Enough talk. Wanna go drink some beer now? Good Ryan: OK.
Style
All material published in [company name deleted] magazines is written to celebrate youth. Articles must be exciting and positive without being either preachy or peppy ("Kids, you can do it!" is most certainly not our motto). The [company name deleted] weather approach to magazine packaging states that the sun always shines and the sky is always blue for [our tween magazine], while the outlook is partly cloudy for [our teen magazine]. In the case of the first, think wide-eyed excitement about the world. In the case of the second, think the same about the excitement -- just temper that thought with a healthy dose of youthful cynicism.
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