Dumb Biz Things I Gotta Do Today

  • Buy floss (the mint flavour this time)
  • Use the phrase, "Jeez Louise" more often.
  • Tell people, "I married the zinester's daughter"
  • Get Darin Johnson (Shark Fear, Shark Awareness) to provide dispatches from Antarctica. I.e.: "It's really cold here. Sometimes as cold as ice cream that's really, really cold."
  • Investigate the possibility of Molson Canadian co-sponsoring the next issue of 127 Days To Lives. Call the promotion "Message in a Bottle."

    Phrases & Slogans to test-market on friends:

  • Zine Jihad
  • Zine Putsch
  • Nouveau zine riche
  • A syphilitic monkey named Chaz
  • Zines: Friend or Foe?
  • Uneeda zine
  • I'd Walk a Mile for a Zine.

    For Further Study

    In 1975, Lucky Charms cereal introduced a blue diamond shape that caused a 31% increase in sales. In 1984 a purple horseshoe was introduced, which provoked a 25% increase in sales. I guess what I'm trying to say is that we really should consider adding a marshmallow component to the zine.

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